SURPRISING ways to always manage your reputation

Worried about what people are saying about your company behind your back? Be careful or you may end up losing your reputation along with a lot more than you bargained for.

In the world of business, your company’s reputation is possibly the single biggest asset when it comes to its growth. At the same time, when mismanaged, it can lead to difficulties when dealing with third parties, day-to-day operations, and even the loss of clients and partnerships!

Read on to find little-known ways to manage your reputation:

  1. Track all channels of communicationWhile this may seem impossible with all your current responsibilities, tracking channels of communication and being on top of what is being said, allows you to preempt any negative conversations about you from spiraling out of control. Thankfully, there are several software tools that you can explore to help with this such as Trackur, Naymz, and Brands Eye.
  2. Create boundaries to maintain privacyDeveloping a rapport with those you are working with is important, however, oversharing of personal opinions and beliefs can be extremely detrimental, leading to alienation from your audience and clients. This is especially important when it comes to sensitive topics such as politics and religion.
  3. Create a policy for public postsAt times, the actions of people within your organization can unwittingly have a negative influence on your company’s reputation. To prevent this, create a clear policy that guides their actions, for all information going out into the public.
  4. Keep a crisis communication plan on handDespite taking necessary precautions, crises may emerge at any time. An effective crisis communication plan detailing how to handle such situations with designated spokespersons and clear protocols can allow for a quick response and prevent the situation from deteriorating rapidly.
  5. Make use of reviewsActively working towards improving your company’s reputation is a valuable tool for any organization. And in today’s market, audiences and customers are eager to develop a deeper connection with companies whose products and services they use. Which makes, promptly addressing negative reviews and promoting positive reviews an effective tool when it comes to reputation management.
  6. Be socially consciousBeing a company or a brand that is actively involved in community activities, is a simple, practical, and effective tool for optimal reputation management, allowing you to generate tremendous goodwill with the customers you are targeting.